Our Mission, Vision and Values

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We believe in persistent preparation and research in order to thrive as a business over the next decade and beyond.  Our Vision and Mission provide insight, motivation and point the way forward as we seek to grow and achieve our goals.


Our Mission

Moving towards the goal of becoming the most trusted and reliable resource in identifying the right FMCG and the right trade partners for both our users and suppliers. To build long term partnerships by adding value through service and knowledge in the FMCG and private label products.

Our Vision & Values

Tdi’s five core values explains who we are and what we do. In our commitment to excellence, it helps us fulfill our purpose and achieve our vision. We are guided by these values that create a common understanding for ourselves and each other.


We value the quality of being honest, fair and having strong moral principles. Our actions bring honour to ourselves and to our organisation.


We make great efforts to achieve superior results in everything we do by delivering what we have promised and add values that go beyond expectations. 


We believe the best solutions are achieved from working together effectively and efficiently.


We hold ourselves accountable and fulfil our commitments by sharing the responsibility for our company as a whole. 


We treasure our trust by depending on the reliance, partnerships and successes that we share with everyone.

We will maintain this trust by upholding our core values